Web Design & Development · Social Media Design
The Torrenzano Group
A new WordPress site, refreshed brand, and custom content engine for a New York communications firm—built so news, interviews, and social content work together.
The Challenge
The relationship started with small but necessary fixes to the existing site. It quickly became clear that Torrenzano needed something more robust—a site that was more convenient for the team to manage.
The Approach
We built a new site in WordPress, refreshed the Torrenzano brand to match, and created a custom content management system where content talks to each other: the engine connects the news blog to the interviews and allows cross-posting, so content sharing is seamless and efficient. The back end was built as a template, allowing custom systems to be added as goals and workflows evolve.
The Result
“Dan did a fantastic job of not only designing our website and marketing materials but also gave us great recommendations and insights on developing a cohesive brand image, improving SEO and engagement. He is extremely creative, dependable and knowledgeable, and very patient with clients—taking his time to explain what will work and why.” — Denise Roche, Executive Vice President, The Torrenzano Group
